Tremenda Luna
Tremenda Luna is a handcrafted decor shop from Caracas that needed a refreshed visual identity to better reflect its essence of creativity, warmth, and community. The redesign introduces a playful illustrated moon logo and a colorful aesthetic inspired by art, craft, and imagination, bringing new life and emotion to the brand.
AI
Logo Design
Branding Redesign
Ps
Sora
Project Overview
Client: Tremenda Luna, handcrafted decor shop.
Industry: Arts & Crafts, Creative Workshops.
Timeline: 4 weeks (2022)
My Role: Graphic Designer
Tremenda Luna is a handcrafted decor shop based in Caracas, known for offering unique pieces made through laser cutting, as well as hosting painting workshops and creative activities for all ages. Its essence lies in the fusion of artistry and emotion: each object is born from craftsmanship and imagination.
Although the brand already had an existing visual identity, it had become outdated in relation to the store’s current values: creativity, warmth, color, and community.
The new visual system centers around a logo featuring an illustrated moon with a face, inspired by classic astrological depictions of the sun and moon. This choice not only evokes a mystical and artistic universe but also pays tribute to one of the founder’s earliest artworks, making the symbol deeply personal and meaningful.
From this icon, a bold, colorful, and playful aesthetic was developed, incorporating graphic elements related to painting, handmade craft, and artistic expression. The color palette blends soft tones with vibrant accents, creating a warm and joyful atmosphere. The photographic style emphasizes the texture and tactile nature of the products.
